Why High-Performance Is the Future of Commercial Real Estate
If we take all of the components of high-performance design and interpret them from a business standpoint, we come across a few points that shift the way high-performance design is understood. For many, the concept of a higher investment for a more sustainable project seems like a waste of time and money, but as a result of these points, we hope to prove otherwise.
In this article, we will be discussing how high-performance design increases the value and desirability of a development in a number of ways and how this affects your development organization both in the long and short run.
This is the second article in our ongoing series about high-performance commercial development projects. In this series, we will cover such topics as: the components and benefits of high-performance design, the effects that high-performance design has on your development organization, and the effects that it has on the final product. If you have found this article of use, you may like to take a look at the rest of the series.
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The extra initial investment goes a very, very long way when it comes to high-performance commercial development projects. Between tenant satisfaction, property owner satisfaction, public satisfaction, and brand recognition, a high-performances investment returns itself several times over.
High-performance buildings increase tenant satisfaction, meaning that they add value to the tenant by leveraging the right features in an intelligent manner. This means that they create a space that increases tenant productivity, comfort, and well-being through features like natural light, indoor air quality, a sense of well-being and added amenities such as rooftop common spaces, integrated security systems, and open spaces.
Property owner satisfaction
For the future property owner, a high-performance building has enormous value for a variety of reasons. Due to their durability and sustainability, a high-performance building has a longer lifespan and lower maintenance cost, which means that the property owner’s ROI of a high-performance building is a greater sum over the life of the project.
On top of this, as a result of the tenant’s satisfaction, a high-performance building is more desirable, resulting in both higher rent and sustainable rate of occupancy. Happy tenant, happy property owner.
If we take the last two concepts and combine them with the social responsibility aspect that comes from creating an efficient, sustainable, and less wasteful product - a building that fits in well with its environment and also treats the environment well - this reflects on the development organizations commitment to the community.
Brand recognition through a high-quality building is positive brand communication through the most tangible of a development organization’s brand communication channels. In other words, a high-quality building raises visibility and drives better project opportunities in the future.
If you have found this article of use, you may want to check out our next article in this series on the effects of high-performance in retail development projects.